Global social media users: There are 4.62 billion social media users around the world in January 2022. Its also important to highlight that the figures for potential ad reach published in Metas planning tools are largely influenced by the number of people who were shown ads on its various platforms over the preceding 30 days. As we saw earlier, the time that people spend using the internet is a clear example of this. However, its important to stress that these numbers dont represent a decline in TikTok use compared with previous quarters. Apples primary web domain also makes an entrance in top 20 websites for February 2022, with Semrushs analytics indicating that the site attracted 2.4 billion visits over the course of the month. Lets begin with the essential headlines for the adoption and use of connected tech around the world in April 2022: The Global State of Digital April 2022 DataReportal. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. As we predicted in our Digital 2021 reports, the increases in ecommerce adoption that weve seen since the start of the COVID-19 pandemic show no signs of abating, even as movement restrictions come and go. In line with overall platform demographics, Facebook Marketplace attracts a larger male audience, with men accounting for 55 percent of the Marketplace audience. Figures published in the companys ad planning tools reveal that the global audience for ads in Facebook Reels has jumped by almost 50 percent over the past three months. Meanwhile, Metas audience figures in the countrys other immediate neighbours Moldova, Romania, Hungary, Slovakia, and Belarus only show modest increases in the tens of thousands. Indeed, GWIs data highlight the fact that all over the world older people feel particularly detached from advertising, with just 1 in 9 global internet users aged 55 to 64 (10.8 percent) saying that they recognise themselves in the advertising that they see. Independent Oversight and Advisory Committee. Staying in touch with friends and family ranked second, at 54.7 percent. Meanwhile, despite accounting for roughly 1 in 5 of the worlds connected population, China is still home to more than 400 million of the worlds unconnected. To celebrate, well offer a bumper collection of insights into how the internet impacts daily lives around the world, so be sure to check back for that analysis in late April. However, weve noticed that such revisions have become more frequent over recent months, and the company appears to have revised its figures for Instagram at least twice since the start of 2022. And with this being our last report of 2022, Ill finish up this quarters analysis with my take on the key themes and trends that I believe will shape and define digital success in 2023. Furthermore, Statcounters data reveals that Google and Apple continue to consolidate their dominance, with the combined share of all other platforms dropping from 0.81 percent this time last year, to just 0.65 percent in September 2022. Representativeness of Advertising by Age and Gender January 2022 DataReportal. Time Spent with Social Media Platforms January 2022 DataReportal. In some countries such as North Korea unusually low levels of internet access appear to be largely the result of political decisions to block public access. Open any news app or social media feed today, and youre likely to encounter various stories relating to digital trends. TikTok Advertising Reach Rate Ranking January 2022 DataReportal. The median age of the overall population appears to play an important role in shaping how likely people in a particular country are to use social media for work, although its also worth noting that Greece seems to buck this trend. These stories often lead with attention-grabbing headlines, and many include a startling statistic or two. Ooklas latest analysis reveals that networks in the United Arab Emirates currently offer the fastest median mobile data speeds in the world, at 133.4Mbps. Whats more, these Marketplace and Instagram Shop figures still tell a compelling story, and further demonstrate that social commerce has already gained rapid momentum. Our Digital 2022 report highlights everything you need to know in relation to the internet, mobile and social media usage and behaviours across the globe. The company did announce a drop in monthly active user figures in its Q2 earnings announcement, and Zuck and team may well announce a similar trend in the companys next investor update. The SlideShare embed below contains the complete Digital 2022 April Global Statshot Report (click here if thats not working for you), but read on past that to understand what all these numbers mean for you. Indeed, GWI reports that 46.4 percent of working-age internet users around the world now watch online tutorials, how-to videos, and educational content every week. But how does that social media time break down by platform? Well, the good news is that the wonderful folks at App Annie have shared some great data with us this year that reveals how much time people spend using the Android apps of several top social platforms. However, Ericsson also reports significant differences by geography. This trend will be of particular interest to futurists, because faster mobile data speeds may also help to accelerate developers ability to deliver engaging AR, VR, and broader metaverse experiences via mobile connections. Global Digital Risk Survey 2022 | Deloitte UK Key findings Your priorities Executive Leadership Technology technology Security & Cyber Risk Digital Transformation Marketing How can you ensure the right processes and channels are established to ensure technology is safe, secure and sustainable? Almost 20 years later, such uneven distribution remains a fundamental problem when it comes to internet access around the world. This was a major finding in the 2022 edition of the IMD World Digital Competitiveness Ranking, published today by IMD's World Competitiveness Center (WCC). Devices Used to Access the Internet April 2022 DataReportal. Brazilians are the biggest consumers of podcast content, with more than 4 in 10 working-age internet users in the country saying that they listen to at least one podcast each week. And as a result, you can rest assured that Facebook will continue to offer valuable marketing opportunities well beyond the horizon of even your most forward-looking media plan. the cost of electricity); Relevance: the extent to which people can find and consume content, services, and connected products that they can understand and that meet their needs; and. For example, data from Statista shows that global social media ad spend exceeded USD $150 billion in 2021, with social media ads accounting for roughly one-third (33.1 percent) of total digital spend. However, perhaps surprisingly, GWIs data does reveal that older internet users are considerably more likely to use online banking, investment, and insurance services than younger users are. Meta appears to have made yet more revisions to its advertising audience figures. This impressive total marks another important milestone on our journey towards universal internet accessibility, and means that 63 percent of the world's total population is now online. However, its interesting to note that median speeds now exceed 90Mbps across all countries in the GCC except for Bahrain, where the median connection is only 76Mbps. Each year, the WHO Global TB Report provides a comprehensive and up-to-date assessment of the TB epidemic, and of progress in prevention, diagnosis and treatment of the disease, at global, regional and country levels. Global Gender Gap Report 2022 Gender parity is not recovering, according to the Global Gender Gap Report 2022. In other words, these figures do not include conventional advertising spend or social commerce transactions, nor do they include marketing deals struck between brands and influencers. And the good news is that weve produced a complete video briefing for our 2023 outlook, which explores 12 themes that we believe will shape and define marketing success in 2023 and beyond. With access to the Internet and skills to use digital technologies, they gain opportunities to start new businesses, sell products in new markets, and find better-paid jobs; pursue education and obtain health and financial services; exchange information; and participate more fully in public life.. Meanwhile, 57 percent of respondents say that theyve done some form of online shopping in the past 30 days, demonstrating just how important ecommerce has become for the worlds internet users. Data published in Meta's advertising resources indicates that Facebook had 1.60 million users in Azerbaijan in early 2022.. Individual country data reveals that TikTok is particularly popular with audiences in the Middle East and South-East Asia. The latest data show that internet users have still increased by almost 200 million over the past 12 months though, representing year-on-year growth of slightly over 4 percent. The global total has still increased by 7.5 percent year on year though, with an additional 326 million new users over the past 12 months taking the global count to 4.65 billion by the start of April 2022. The World's Favourite Social Media Platforms January 2022 DataReportal. Global Internet Users Over Time January 2022 DataReportal. For example, these revisions may reflect a purge of duplicate and fake accounts, and as such, a drop in reported reach doesnt necessarily mean that marketers can reach fewer real people in their target audiences. Most Common Languages for Web Content April 2022 DataReportal. Its also worth highlighting that education, healthcare, and finance all feature in peoples top motivations for using the internet. We Are Social Ltd Registered in England and Wales, company number 06629464. October 2022 World Payments Report Winning with SMBs: Optimizing Technology and Data to Drive Deep Engagement Traditional banks and payment service providers are struggling to provide innovative solutions to small and medium businesses (SMBs) a segment worth nearly USD850 billion worldwide. Sure, theres plenty to keep the team at Mountain View awake at night, from declining use amongst teenagers in its most valuable market, to ongoing regulatory issues. And perhaps the most important takeaway from this latest update to the companys B2B dataset is that professionals still prefer to use a wide variety of communications channels for their work activities. Thats almost all for my analysis of this years Global Overview Report, but here are a few things to look out for over the coming months: We should pass the momentous 5 billion internet user milestone in time for our next quarterly Statshot report. Despite that slowdown in growth, however, the global population is still on track to reach 9 billion by 2037, and the UNs projections indicate that the worldwide total could reach 10 billion before the end of the 2050s. Reels havent quite gained the same momentum as Stories yet, but data reveals that 675 million Instagram users still see ads in the platforms dedicated video tab each month. But alongside all of these positive findings, there are also some more worrying trends in this years data. The latest global audience total for Instagram is 1.8 percent lower than the figure we reported in January 2022, equating to a drop in reach of 26 million users in just the past 3 months. Ongoing analysis by the team at Kepios reveals that there are now more than 5 billion internet users around the globe, marking a momentous milestone on the worlds journey towards universal access. Each type provides information about the . Among other findings, the publication reveals that by 2025, the value of online payments in Europe is forecasted to increase from 2021 to . However, the median fixed internet connection still delivers data twice as quickly as the median mobile connection, with half of all internet users with fixed connections now enjoying downloads speeds in excess of 61Mbps. The companys rankings reveal that English isnt the only language that over indexes when it comes to online content either, with Russian, Turkish, and Persian all appearing high up in the content rankings. Global Digital Growth April 2022 DataReportal. Kepios analysis reveals that global social media users have only increased by 32 million since the start of 2022, equating to quarterly growth of 0.7 percent. However, despite fluctuations in movement restrictions over the past two years, the latest data show that people are in fact spending more time than ever using connected tech. However, more than two-thirds (68 percent) of the worlds internet users still go online via laptop and desktop computers, although it is worth noting that this figure has fallen from 72 percent this time last year. Perhaps surprisingly though, China comes in second-to-last in GWIs latest ranking, with the countrys working-age internet users spending an average of just 5 hours and 12 minutes per day online. A similar pattern has played out on TikTok, where #dog posts now exceed 205 million, compared to just 137 million for #cat posts. Thats down slightly from the start of the year, when survey respondents reported spending an average of 6 hours and 57 minutes per day on connected activities. This diversity is visible in the latest rankings of the worlds most visited websites too. 15 of these 18 countries are situated in Africa, where the region-wide internet penetration rate currently sits at just 39.9 percent. Use of Online Translation Tools by Country April 2022 DataReportal. Price: Single User License: US $ 2900. In line with this increase in overall spend, Q4 social media CPMs jumped by 21.7 percent year on year, with advertisers around the world paying an average of USD $9.13 for 1,000 social media ad impressions across the last 3 months of 2021. For comparison, data.ai ranked eBay in eighth place at a global level, while Walmarts app ranked 17th. The latest data from our partner Ookla reveals that internet connection speeds have surged over the past 12 months. However, fewer than 6 in 10 Baby Boomers use social media for any kind of work communication, and fewer than 4 in 10 use social platforms for work comms on any given day. The global digital market is expected to grow from $178.60 billion in 2021 to $208.00 billion in 2022 at a compound annual growth rate (CAGR) of 16.5%. The companys combined audience total for Poland has increased by 550,000 since January (+2.3 percent), but even if all of those new users were Ukrainian refugees, that figure would only account for about a third of the total 1.7 million displaced Ukrainian users. The note goes on to clarify why existing metrics like ad reach might be re-classified as in development: We frequently launch new features and new ways of measuring how those features perform. Digital News Report 2022. Dive into more digital facts and figures in our Digital 2022 April Global Statshot. Global Social Media Overview January 2022 DataReportal. Should advertising actually reflect the audience that its aimed at, or should it offer an alternative perspective (e.g. You can expect our flagship Digital 2023 Global Overview Report to launch in the last week of January, while the first of our local country reports will appear in mid-February. Similarly, despite the platform reporting unique daily users of just 50 million, Reddits website also attracts more than 1 billion unique visitors each month, suggesting that many of the platforms visitors dont register or log in. Interestingly, TikToks advertising tools allow marketers to target ads to users aged 13 and above, but the same tools only provide audience reach data for users aged 18 and above. Social Media Activities by Platform April 2022 DataReportal. For context, the median age of the population plays an important role in shaping adoption levels across many parts of Africa, with more than half of the populations of several countries in the region still below the age of 20. Mobile Cellular Data Traffic October 2022DataReportal. The MarketWatch News Department was not involved in the creation of this content. More than two-thirds of the worlds population will be using the internet by the end of 2023, resulting in internet users achieving supermajority status. For example, GWI reports that half of all working-age adults go online to research how to do things, revealing that continuous learning is an important consideration for internet users everywhere. OK, ready to dig deeper into all of these numbers? World's Top Websites (Similarweb Ranking) October 2022 DataReportal. Dublin, Nov. 02, 2022 (GLOBE NEWSWIRE) -- The "Global Camera Based Digital Pen Market Size, Trends and Growth Opportunity, By Product, By Compatibility, By Platform, By Application, By End User, By Region and Forecast to 2027" report has been added to ResearchAndMarkets.com's offering.The Global Camera Based Digital Pen Market was valued at USD 606.23 million in 2021 and expected to grow at . And even if that number were to have doubled since August, Facebook would still reach roughly 100 times as many daily active users as BeReal. I suspect youve only made it this far because youre anxious to find the latest updates in one of our most thought-provoking datasets, so I wont leave you disappointed. The latest data from GWI reveals that mobile accounts for an ever greater share of our online activity, accounting for 55.7% of the worlds total internet time in Q2 2022. Yes, the platform is generating lots of buzz, and yes, the platform appears to be growing quickly. Dig deeper: stay up to date with all the latest social media stats via our dedicated platform pages. But Semrush reports that Google.com still attracts the greatest number of unique visitors of any website in the world, attracting more than 5.5 billion unique visitor identities during February 2022. If a marketer tries to select Russia as a location for ad targeting, the companys tools currently display a warning that reads: Your ad includes or excludes locations that are currently restricted. Please give a brief description of how we can help. For reference, we estimate that if it hadnt been for these Russian restrictions Instagrams global ad audience would likely have grown by roughly 38 to 40 million users over the past three months, which would have equated to quarter-on-quarter growth of roughly 2.6 percent. Marketers can now reach 970 million users aged 18 and above with ads on TikTok, which is almost 10 percent higher than the number of users that they could reach at the start of this year. However, given their relative importance as highlighted in the A4AIs Advancing Meaningful Connectivity report these activities merit more in-depth investigation. Furthermore, in 6 of the 18 countries where internet penetration remains below 25 percent, the World Bank reports that less than half of the population currently has access to basic drinking water services. Social Media Audience Overlaps October 2022 DataReportal. El informe de este ao revela nuevas claves sobre el consumo de noticias digitales que estn basadas en un estudio de YouGov con ms de 93.000 encuestados en 46 mercados que cubren la mitad de la poblacin del mundo. That concludes my analysis for our October Global Statshot Report, and for our Digital 2022 series as a whole. Published: October 2022. For context, China is now home to 21.6 percent of all the worlds 4.65 billion social media users. Sure, the figures for teens might look a bit different, but Bytedances tools dont report data for users below the age of 18, so its difficult to know for sure. However, you may be pleased to hear that were already hard at work on production of our Digital 2023 reports, which well start to publish in January. Ownership of Cryptocurrency by Age and Gender April 2022 DataReportal. Ad audience data for TikTok users aged 18 and above indicates that more than three-quarters of all adults in Saudi Arabia, the United Arab Emirates, and Kuwait already use the platform. Somewhat surprisingly though, these same decision-makers said they were more likely to use Facebook (61.4 percent), Instagram (53.6 percent), and WhatsApp (48.9 percent) than they were to use LinkedIn (36.9 percent) when researching potential B2B suppliers and partners. Quick . At the start of October 2022, the populations of 14 countries already exceeded 100 million people: The United States of America: 339 million people. Social Media Platforms Used for B2B Research April 2022 DataReportal. Meanwhile, Meta hasnt published an official monthly active user (MAU) number for Messenger since September 2017, so weve decided to use the platforms latest ad audience reach figure in these rankings, instead of that older MAU headline. None of this is to say that BeReal and TikTok are bad choices of course; nor am I saying that you should necessarily prioritise Facebook. Id simply like to add a dose of realism to your 2023 planning. The latest research from the ITU and GSMA Intelligence indicates that more than two-thirds of the worlds population will be using the internet by the end of 2023. The latest report from the China Network Information Centre (CNNIC) reveals that more than 1 billion people in China now use social media and messenger platforms. Returning to the human population, another interesting trend in the latest data relates to the steady ageing of the global population. Contrary to stereotypes, the worlds internet users are not averse to paying for digital content. Meanwhile, just 17 countries the 14 listed above, plus the Democratic Republic of the Congo, Vietnam, and Iran account for more than two-thirds (66.8 percent) of the global population in October 2022. Semrush reports that Yahoo!s primary .com domain ranked 13th in terms of global web traffic in February 2022, and its Japan-focused .co.jp domain ranked 19th. Both Semrush and Similarweb report that TikTok.com has now entered the top 20 most-visited websites in the world. Data from W3Techs suggests that more than 6 in 10 websites are written in the English language, even though English speakers only represent 17 percent of the global population. However, 88 percent of decision-makers also cited suppliers websites as being influential in their evaluation of potential partners, putting this channel ahead of demos, trials, and even trade shows when it comes to B2B product research. In other words, TikTok isnt just one of the worlds biggest mobile apps; its also one of the hottest properties on the web. Todays total of 4.62 billion social media users is 3.1 times higher than the 1.48 billion figure we published in 2012, and means that social media users have grown at a CAGR of 12 percent over the past decade. However, people still pay for downloads too, with more than 1 in 5 internet users saying that theyve paid to download music within the past 30 days. But the latest data also reveal that ecommerce isnt just about getting the latest and greatest. However, basic infrastructure challenges remain an important consideration too. And whats more, despite stereotypes, TikTok isnt just popular with younger users. However, literacy in a local language may still not be enough to unlock the full value of the content available on todays internet. Filipinos and South Africans are also considerably more likely to use social media for work than the global average, with more than one-third of internet users aged 16 to 64 in both countries saying that social media plays a role in their professional activities. At the other end of the spectrum, Japanese people are the least likely to consume podcasts, with fewer than 1 in 20 working-age internet users in the country saying that theyve listened to a podcast in the past seven days. Once again, this change suggests that people may be more selective in how they spend their time online, hinting at a more considered and purposeful approach to using connected tech. For context, that equates to roughly 33 billion hours of streaming video at 1080p resolution. The world's mobile user base has grown by 170 million since this . Global Instagram Overview January 2022 DataReportal, Whats more, Instagrams audience grew by more than 6 percent (+85 million users) in just the past 90 days, which suggests that its growth rates continue to accelerate. Comparing Mobile and Fixed Internet Connection Speeds April 2022 DataReportal. We aims to provide a complete knowledgeable report so that the readers will benefit from it. Mobile Internet Connection Speed Ranking October 2022DataReportal. Top Types of Website and Mobile App October 2022 DataReportal. Well, even if Meta were to announce further declines in active user numbers over the coming months, it would likely take many years and perhaps even decades before Facebook actually dies. To be clear, Im not advocating for Facebook here; I simply want to provide some objective perspective. And as mobiles account for an ever greater share of our internet activities, so the amount of data that we consume via cellular networks continues to grow. The Global Connectivity Report 2022 takes stock of the progress in digital connectivity over the past three decades. Report Overview The global digital health market size was valued at USD 175.6 billion in 2021 is projected to grow at a compound annual growth rate (CAGR) of 27.7% from 2022 to 2030. Find out more in our Digital 2022 October Statshot. The rapid decline in the value of Turkeys fiat currency over recent months likely played an important role in this trend, and may help to explain why ownership of crypto in Turkey has jumped by roughly 28 percent in just the past 3 months. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc., to provide wayfinding . At a global level, men account for 18 percent more social media users than women. This report describes the global market size of Digital Publishing from 2017 to 2021 and its CAGR from 2017 to 2021, and also forecasts its market size to the end of 2027 and its CAGR from 2022 . Countries with the Biggest Populations October 2022 DataReportal. Guidance in the companys ad planning tools reinforce this hypothesis, with a pop-up note next to reported ad reach figures now stating that this metric is in development: An in-development metric is a measurement that were still testing. Data reveal that the number of people who remain unconnected to the internet has now dropped below 3 billion for the first time. For example, in 2022, global digital video advertising spend is expected to increase by 26% to $49.2 billion. With the exception of the highest-level metrics like internet adoption, most of the data we feature in our Global Digital Reports focuses on audiences aged 13 and above, especially working-age adults. 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