The adoption of AI technology is rapidly increasing, and it is crucial to use it in daily activities to remain competitive. Every plan of study requires prior written approval by the contact faculty of the program Required courses: 18 units 2 advisor-approved electives in the areas of finance, business, and economics: 6-8 units 2 advisor-approved electives in the areas of optimization, simulations, and stochastic systems: 6-8 units Practical hand-on projects in areas such as technology, biotechnology, healthcare, entertainment, sports entertainment and marketing start-ups provide students with opportunities to apply the classroom experience to the real world. (includes One-Year MBA, International MBA and Professional MBA) To obtain the certificate, students must take ALL of the following three courses: MGSC 790: Data Resource Management MGSC 777: Advanced Quantitative Methods in Business MKTG 708: Customer Relationship Management and Data Mining OR MKTG 723: Marketing Analytics endstream endobj 139 0 obj <>stream 169 0 obj <>stream learning, and the use of big data in marketing analytics. Graded CR/NC. Please refer to the sample course plans below. The program provides exposure to a number of schools within USC such as Annenberg School of Communication and Journalism, Cinematic Arts, Keck School of Medicine, and the Price School of Policy and Planning. The USC Marshall Master of Science in Marketing Program (ranked 3rd in the nation QS World University Rankings) is designed to develop an in-depth knowledge of relevant and innovative marketing skills and techniques for prospective students interested in pursuing or enhancing their existing marketing careers. *H>789*CTr@V(P?LS*0_!._JPIZ p>6(0&bXC@%d:T`" (XQe. Many thanks to analytics guru Dr. Duru Ahanotu, Ph.D. for speaking to my "Decision Making Using Marketing Analytics" class at USC Marshall School of Business. Course Description ! GZ7T"%+ToBn' c 472A Marketing Strategy and Policy Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. For more information about this program please fill out THIS FORM. {[P Work with R&D organization to design a new product or technology. d_"Y"WjJg VxI^Vi $'=5. Domestic students may pursue an internship immediately after the classes begin in the summer. Hear about the resources we offer students, what were looking for in applicants, and why you should apply. Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. The Columbia Advantage 01 Academics 664 0 obj <> endobj Graded CR/NC. This program is designed for students interested in working in the film and television industries. (Curricular Practical Training.) hbbd``b` Our guest speakers regularly provide experienced-based wisdom and guidance for enrolled students, alumni, and the USC community at-large. %PDF-1.5 Develop and estimate various state-of-the-art models of consumer choice and firm decisions. Work with a client organization on the design of an advertising/promotions campaign. Examination of current literature and emerging and timely topics in marketing, social marketing, consumerism, macromarketing, marketing of individuals, organizations, and ideas. USC Trojan Network includes 450,000 alumni and Marshall Network includes more than 90,,000 alumni all over the world. - Strong desire to learn and think critically and innovatively. Open to Marshall Ph.D. students only. The MS in Marketing Program offers two academic tracks: Analytics and Consumer Behavior. Proposal, data collection, analyses, and written report. 102 0 obj <> endobj 10, 2023, RollingDomestic students may submit after the final round but are strongly encouraged to submit earlierMay 15, 2023. Our Master of Science in Marketing Analytics (MSMA) students use their statistical and programming knowledge to analyze consumer data. @ecVT6G}R4gRXNKa, 4 K%X4U_6*bZe04|%!Q+)-CSBb%706?6 $!P0rKIL?x$EDmcNFH_W{3` The Fall 2023 Application Cycle is now open.First RoundApplication Deadline: Oct. 15, 2022Exam Deadline: Oct. 1, 2022Notification Begins: Dec. 5, 2022Second RoundApplication Deadline: Nov. 15, 2022Exam Deadline: Nov. 1, 2022Notification Begins: Jan. 5, 2023Third RoundApplication Deadline: Dec. 15, 2022Exam Deadline: Dec. 1, 2022Notification Begins: Feb. 5, 2023Final RoundApplication Deadline: Jan. 20, 2023 (International students final deadline)Exam Deadline: Jan. 10, 2023 (International students final deadline)Notification Begins: Mar. 4 0 obj Students who are interested in the behavioral aspect of marketing should select the Consumer Behavior Track. Graded CR/NC. . Meet the Student Advisory Council of the MS in Marketing program. Marketing Analytics Spring 2016 Professor: Lan Luo, Ph.D. in Business (Major: Marketing) Office: Hoffman Hall 615 Telephone: 213-740-2497 E-mail: lluo@marshall.usc.edu Mailbox: Accounting 306 Office Hours: M W, 3:00 - 3:50pm, and by email for an appointment Required Course Materials: 1. You'll learn to ask the right questions and determine the most relevant data for improving sales, market share, and margins. Role of advertising in the marketing mix: determining objectives, strategies, and plans from situation analysis through research and creative processes, media selection, and sales promotion. With the guidance of the GCS team, each student will create a career plan and explore employment opportunities in the industries in which he or she wishes to thrive. It covers a variety of topics, models and tools: (1) Marketing mix modeling & optimization, (2) Choice modeling, choice-based conjoint analysis & market simulators, (3) Modeling churn & maximizing customer lifetime value, and (4) Quantifying causal effects in marketing. The program provides tools, concepts, frameworks, critical thinking skills and practical hands-on projects in areas of interest that include entertainment, sports entertainment, luxury and lifestyle, technology, healthcare and marketing start-ups. Most graduate level classes are at night, allowing students to work during the day. Graduate Certificate in the Business of Entertainment. Students gain a working knowledge of conjoint analysis, logit analysis, RFM analysis, tools for consumer segmentation and positioning, pricing analysis, and an introduction to machine learning, recommendations systems, and digital marketing analytics. Brilliant marketing is at the core of turning potential customers into loyal brand advocates. At this time, all students in the program are registered in three mandatory classes and are given a list of required courses for the Fall and Spring semesters. Theories and applications of consumer behavior in marketing; psychological, social, cultural and ethnic factors influencing consumer behavior. Javascript is currently not supported, or is disabled by this browser. Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. endstream endobj 137 0 obj <>stream 0 Education. In order to meet the standards of STEM certification, students on the Analytics Track must complete 21 units of required courses, leaving 9 units (or three classes) of electives. Examines happiness and wellbeing in consumer culture. We will study various - Careful time management to ensure keeping up with classwork and projects. endobj Apply marketing research techniques and frameworks to collect data, conduct statistical analysis, and develop actionable insights to support marketing decisions. hbbd```b``^"k@$ As well as, all of the members will be happy to assist you and answer any questions that you may have regarding the program. endobj We will discuss causal analysis, survey analysis using regression, textual analysis (sentiment analysis), and network analysis. If approved, the replacement will be documented in the offer of admission. % A minimum cumulative GPA of 3.00 is required for graduation. ^J~ywpR >F 4` * The Master of Science in Marketing (Marketing Analytics) provides students with tools, concepts, frameworks and critical thinking and innovative skills needed for more effective development, enhancement and refinement of marketing techniques critical to the success of local and global businesses. The Master of Science in Marketing requires 30 units including 21 units of required course work and at least 9 units of electives with a GPA of at least 3.0 for all units applied to the degree. Duplicates credit in the former DSO 566. Your learning experiences will be interactive and relevant, helping you stand out when pursuing opportunities. F-1 students in this position may be able to recruit for unpaid internships if the company does not require CPT authorization, but paid internships will not be possible. Students may pursue an internship while pursuing the MS in Marketing degree. GMAT or GRE scores are required. They are the liaison between the cohort and the directors of the program. endobj Open only to Doctoral students. 0 D class assignments for undergraduates available in HOH; Phone: (213) 740-5033. BUSINESS (UNDERGRADUATE) - Non-Marshall students may enroll in up to three (3) courses prior to be ing admitted to a Marshall major or minor. Understanding consumer online, social media and mobile behavior using marketing analytics and strategic tools. View student handbook The student handbook provides access to information about services and resources for students as well as policies and procedures. %PDF-1.5 % Design and implementation of marketing strategies applied to domestic and global business challenges that span multiple industries complimented by a consumer packaged goods marketing strategic plan project. Rotaract Club Of Nsit Regency. Examines the relationship of consumer behavior to acquisition, usage, and disposition of products and the psychological, social and cultural influences that affect these decisions. 690 0 obj <>/Filter/FlateDecode/ID[<37CDBAE4D2A21A46B4F1C819FDE97059>]/Index[664 72]/Info 663 0 R/Length 123/Prev 618656/Root 665 0 R/Size 736/Type/XRef/W[1 3 1]>>stream MS in Marketing Students study from world renowned faculties. Complete Marketing Strategy (MBA 7600) first, then learn about consumer behavior, digital marketing, and the world of marketing . Independent research beyond normal course offerings. #S84u>I^j:&EnC#q!. View Master of Science in Marketing Analytics and Insights program information and degree requirements in the Academic Catalog. Studies the role of managing the selling function as part of the marketing mix; planning, implementing, and controlling sales force operations; critical issues in selecting, training, compensating and surpervising salespeople. 2 0 obj BUSINESS (GRADUATE) - Business students may register using USC Web Registration. Exploration of alternative branding strategies and marketing tools for brand development. Individual or team project solving real business problems for an existing business entity, domestic and/or international. endobj USC Marshall houses seven academic departments that span the breadth and depth of a comprehensive business education. I also hope that you will take an opportunity to visit USC campus and meet with us during our information sessions and webinars to discuss your concerns and future goals. From consumer insights and new product development to the creation of successful marketing strategies and methods for long-term customer retention, the academic material prepares students for success in their chosen field(s). Hn@~9H&ubG&Py nqHQ{vg DW6C!%e==/ky_mxfKlnG(f 00o@,VvX`'lt043510n`fhxaL& Marketing analytics is the process of tracking and analyzing data from marketing efforts, often to reach a quantitative goal. Students get access to a dedicated team of passionate career experts through the Marshall Graduate Career Services (GCS) Department. endstream endobj startxref Candidates can expect to publish research pieces on relevant market themes, construct bespoke investment solutions, and develop platforms and applications to better analyze client portfolios. Graded CR/NC. With that in mind, we are excited to provide a comprehensive overview of our Master of Science in Marketing Program and our team is always available to provide additional information and answer any questions that our prospective students might have. MKT 440: Marketing Analysis and Strategy (4.0 units) MKT 445: New Product Development and Branding (4.0 units) MKT 446L: Practicum in New Product Development (4.0 units) MKT 450: Consumer Behavior and Marketing (4.0 units) MKT 465: Global Marketing Management (4.0 units) MKT 525: Consumer Behavior (3.0 units) Homework submission guidelines and final project details can be found at the end of this syllabus. Instructions for faculty to add a syllabus or biography link. The Master of Science in Marketing with a concentration in Marketing Analytics provides the foundation to build the expertise and skills necessary for the future of marketing. There are 21 units of required coursework, including an internship opportunity, plus 12 units of coursework chosen from a list of electives. Our MS in Marketing students come from many different backgrounds, but share a common goal of acquiring the advanced skills needed to enhance their current and future careers in marketing. Please visit all the sections of our website to learn more about the program and return frequently to see the new offerings and program updates that we promise to make on an ongoing basis. Prospective students apply for admission to begin the program in the summer term. <>/ExtGState<>/Font<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 12 0 R 15 0 R 20 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Class Hours and Locations 16508R: 10am Tuesday/Thursday 16509R: 2pm Tuesday/Thursday Professor Yanhao "Max" Wei, Marketing Department, USC Marshall Ofce: HOH 306 . An exploration of skills and practices (e.g., getting out of one's comfort zone, discovering one's inner-critic) necessary to develop and cultivate one's personal creativity. Specialize in Analytics (STEM) or Consumer Behavior. 1 0 obj lP@&{ah2f5kHvDduYd 9fi)8G}`FgU2"W$Gm>v%vZ0DDrBO=mo~Y]Z@?bqt&w3AJ'gA]/Xa~:QQB#\{dZ@1FOGADCgR~Dz@kCXzj9(aAo You may EMAIL the SAC. -Assistant secretary of Membership Development in the institute and improve volunteer base by 40% and analysing of . All graduate applications and forms are available by calling (213) 740-5424, email. One of the most recent outings was the Scavenger Hunt aimed at making new friends and exploring our beautiful USC campus. <> Systematic approach to product development and management; processes, techniques, and concepts firms use to develop, test, and introduce products and to manage products over their lifecycle. They can take an additional two full-term courses at no extra charge. 1 Marketing Analytics (MKTG 450) Course Syllabus - Fall 2016 Radford University College of Business and Economics Department of Marketing INSTRUCTOR: Dr. Angela Stanton, Professor of Marketing OFFICE: College of Business & Economics Building (Room 373) Tel: 540-831-5011 (Office) Graded CR/NC. 0 77 0 obj <>/Filter/FlateDecode/ID[<9CF62E5F327E66458C0180802E8A6B8B>]/Index[59 36]/Info 58 0 R/Length 90/Prev 81940/Root 60 0 R/Size 95/Type/XRef/W[1 2 1]>>stream USC Schedule of Classes Summer 2023. classes begin 5/17. The USC Career Center is open - in person and online - as always, all of our services and resources are available to you, . endstream endobj 60 0 obj <> endobj 61 0 obj <> endobj 62 0 obj <>stream Open only to juniors and seniors. Proposal, field research, analyses and oral and written presentations. This allows for more effective development, enhancement and refinement of marketing techniques that are so critical to the success of local and global businesses. 3 0 obj Employee experience and people analytics projects in the context of M&A are some of the most interesting work I get to do. These electives are offered by the Marketing Department (MKT) or Data Sciences and Operations (DSO) Department. Our personalized curriculum that boasts two different specialities sets the USC MS in Marketing Program apart from other MS in Marketing programs by capitalizing on the depth and breadth of course offerings at the Marshall School of Business and the University of Southern California. The program is uniquely designed to hone analytical, digital and innovative marketing skills and to help you build comprehensive marketing expertise that can be applied to domestic and global businesses. fu. bmP"]_CLL`]@Mg`x 8 Prerequisite: MKT 445. * x[YsF~w8Jlyl#R)1 h $cF:nkun+_o,NwOH? ?=~B,7~?B_ Exposure and Mentorship From Experts in the Marketing Field. With our marketing analytics MSc you'll learn industry-specific skills to make strategic marketing decisions using data and evidence. Please note: F1 Visa students who begin the program on an initial attendance I-20s in Summer 2023 will not qualify for Curricular Practical Training in Spring 2024. endstream endobj 138 0 obj <>stream Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for . jh` ~;@?ifc1(Y1hv'io;Zj[2g$\zg}c>|-ES^xm>F^wb8qN ../8:If^IlSQL/ )SNYSVpGb{6&=BY?Q2w6hM"e#V|zN. Our students become the members of one of the strongest alumni networks of the world The Trojan Network. We look forward to hearing from you. MKT/DSO 566: Marketing Analytics Spring 2020 Tue and Thu 11-12:20pm in JKP 204 Tue and Thu 2-3:20pm in JKP 104 Professor: Kalinda Ukanwa, Ph.D. in Marketing (Quantitative) Office: Hoffman Hall (HOH) 321 Office Hours: Tue and Thu 3:30 - 4:30pm and by appointment Phone: (213) 740-1421 Email: Kalinda.Ukanwa@marshall.usc.edu COURSE DESCRIPTION <>>> Research leading to the master's degree. USC Schedule of Classes Marketing 566: Marketing Analytics (3.0 units) Applications and models of marketing-related data analyses to the development of data-driven marketing strategies and making data-driven marketing decisions. 4 0 obj <>/XObject<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/Annots[ 11 0 R 19 0 R 20 0 R 21 0 R 22 0 R] /MediaBox[ 0 0 612 792] /Contents 4 0 R/Group<>/Tabs/S/StructParents 0>> Involves market research and implementation planning. The Master of Science in Business Analytics (MSBA) degree requires 33 units, taken in 3 semesters (with the flexibility of extending to 4 semesters): Fall, Spring, and Fall. - Non-business students may register for graduate business electives subject to the following restrictions: (1) proof of undergraduate degree; (2) minimum graduate GPA of 3.2; (3) maximum of 12 units of graduate business courses; and (4) prerequisites completed. 1 0 obj Integrates insights from various fields (e.g., psychology, sociology, policy) into discussions about business, individual wellbeing and societal welfare. About this course. ]AoM-&7Q0OE0^+;?\hfD+?h\_q \Lz/7d[vano ~ RWu8c(W;"~=: Media, Mass Communication and Journalism. We are top 5 in the UK for Marketing (Complete University Guide, 2023). You are also welcome to email us on ms.marketing@marshall.usc.edu if you have any questions. Prerequisite: BUAD-307 or MKT-385x. The program focuses on skills that enable the development, enhancement and refinement of fundamental and innovative marketing techniques that are so critical to the success of local and global businesses. A series of Masters of Marketing Seminars are scheduled each fall. * Must be taken in the first term/semester or prior to admission. 94 0 obj <>stream 735 0 obj <>stream Marketing (MKTG) MKTG 350 - Principles of Marketing (3 Credits) Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society. This diversity enhances our students classroom experience and allows them to learn from students of different backgrounds, nationalities and interests. The course employs a combination of lectures, articles, and "hands-on" exercises. 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