Business aviation insights, resources and stories, Privacy Policy for Customers and Potential Customers. With you & MSFS2020 I am reliving my flight history. Once, we found a Post-it note to remind him to write out an invoice for thousands of dollars that was due a few weeks ago. Discuss that here. We have discovered that this business has SSL (secure sockets layer), which means that this business handles your data, such as personal information or credit card details, with secure connection. He also honed in on his soft skills to ensure that he really developed a relationship with his customers, many of whom became his friends. Love the videos. He taught me what it was to be a professional, Max says. Leaders of flourishing family-owned businesses know that setting boundaries is critical to establishing and maintaining success. The Mustang jet helps them share experiences far beyond family holidays. ", "Cessna's CJ3+ Receives FAA Certification", "Flight Test: Cessna strengthens Citation pedigree with CJ3+", "Cessna Launches Citation CJ4 at NBAA; Starts Show with 70 Orders", "Citation CJ4: Simple Citation Reliability, 1,900 nm With Four Pax", "Type-Certificate Data Sheet - 525 (Citation Jet) - Textron Aviation Inc", "Citation M2: New Entry-Level Jet from Cessna", https://en.wikipedia.org/w/index.php?title=Cessna_CitationJet/M2&oldid=1134924319, CS1 maint: bot: original URL status unknown, Short description is different from Wikidata, Official website different in Wikidata and Wikipedia, Creative Commons Attribution-ShareAlike License 3.0, 57 in (1.45 m) height, 58 in (1.47 m) width, This page was last edited on 21 January 2023, at 14:28. I'm pumped to be releasing this episode with Max. My dads passion for flying meant Id been around aviation since I was very young. My passion is aviation and I'm a commercial single and multiengine rated ATP with over 2,000 hours of flight time. Twin Turbo Prop 600. By day, the Duncans are an upstanding family who run a thriving exotic car dealership in New York. Alice, Rob, and Jim Walton, children of Walmart founder Sam Walton. Press J to jump to the feed. The parachute did the trick., I soloed on September 18, 2015 I have the shirt on my wall, Max continued. Fee-only vs. commission financial advisor, Visit Business Insider's homepage for more stories, My mom was an accountant, and she taught me 4 important lessons about earning more money, I made 4 mistakes at the beginning of my freelance writing career, but they changed the way I do business, I picked up a side hustle and grew my income by 50% using 3 simple habits, 6 things I wish I could tell my 20-year-old self about money, I never want my 4-year-old son to go into debt like I did, so I'm teaching him 3 money-management lessons, 5 things I wish I could tell my 20-year-old self about building wealth, My mom was an accountant, and I still use the 4 best money lessons she taught me today. Hope you all Enjoy the video! Only one in ten private aviation customers are likely . On his channel, Max regularly publishes videos of him flying aircraft and shares his process, experiences and beautiful sceneries. For me, the Mustang is a perfect plane, concludes Eugen. Mack Weldon is a modern menswear brand that powers radically-efficient wardrobing. To be fair, the PL21 is a world-class FMS, and eschews a lot of the Graphical UI that Garmin does for very efficient LSK interface. Access your favorite topics in a personalized feed while you're on the go. During that time, Max had done his instrument and commercial training but had no flight time, so he joined Angel Flight Northeast organization to gain flight time. His mother is an animal lover. He has always been very important in my aviation career. For 70 years, Berry Companies has operated aircraft to help their large construction and industrial equipment distribution business expand beyond their Kansas home base. So, how are you inspired by the success story of Max Weldon? For more information, please visit our Privacy Policy. Thanks again for watching.MERCH LINK!!!! Because he didn't see these papers, he often failed to enter them into his bookkeeping software. That he did, and Max is justifiably proud of what hes accomplished. I know that I've benefited from being a lifelong learner, and I hope you do, too. You are an inspiration to us all, Thank you so much!! My mom is a true animal lover, and she says that whenever were flying, Reggie and Figo know we are up there close to them, he says. Antiques & Collectables. And this inspired him to later obtain his pilots license. Max grew up with animals and much like his mother, he too is a dog lover and they have animal sanctuaries in the United States. If youve ever wondered how a 25-year-old guy can go from earning his PPL at 18 to becoming an ATP-rated, professional pilot in the left seat of a brand-new Cessna CJ3+ in only seven years, you need to tune into the CitationMax YouTube channel. CitationMax is an American YouTube channel with over 218.00K subscribers. Sign Up. ; Position of members: The position of family members in the business depends on the relationship which the family members have with one another. This is not a stinky question. CFI A&P Exploring the world one toilet at a time. The total annual budget for flying a Citation X private jet 200 hours per year is approximately $1,241,040 or $2,020,409 for flying 400 hours per year. He is an award-wining aviation journalist and aviation artist. And, most importantly, it fits my dads mission precisely. The six-seat CitationJet is a monoplane with a cantilever wing, a retractable tricycle landing gear and a pressurized cabin. Max worked at Flight Club, a footwear store. Tom. Business Insider estimates that it has been growing every year, up to 8.4 percent of U.S. e-commerce sales in the last quarter of 2016. He has more than 100 thousand subscribers on his YouTube channel by name, CitationMax. When you make the decision to purchase an industry-leading aircraft, we are here to help. This community is for discussion among pilots, students, instructors and aviation professionals. Later, his family sold Cirrus SR22 and purchased a Cirrus Vision jet and he flew this too and in order to fly this aircraft, he took type rating in Knoxville. Id shout Papa every time one flew over, Max says. That meant his office desk is cluttered papers everywhere, and Post-it notes buried under Post-it notes of reminders (I never dared ask if those reminders worked). Your email address will not be published. My understanding is that it's similar to CitationMax, who is/was very open about saying that the flights he records are those without anyone in the back. The Cessna Citation family is Cessna's business jets line, forming the largest business jet fleet. I forgot what company he used to fly caravans for. Then, he worked as a coach at Chelsea Piers Field House, a sports complex in New York City. It was his dream to own a business, but the timing wasn't necessarily on his terms he started it after being laid off from his job with no advance notice and right after we came back from our family vacation. Max Weldon set a course for the pinnacle of light-jet ownership. Institute and uphold a clear separation between family and business. Sarah Li Cain is a finance, real estate, and travel writer whose work has appeared in places like LendingTree, KeyBank, Stacking Benjamins and Her Money podcast with Jean Chatzky. We found that the domain for this business is older than . He spent his entire working life at Johnson & Johnson. Read more: I made 4 mistakes at the beginning of my freelance writing career, but they changed the way I do business. : https://citationmax.com/collections/all Route KBUR OROSZ2 COREZ MAKRS WIGGL KMRYConne. When they come under siege the Duncans will have to stick together or die separately. Read more: I picked up a side hustle and grew my income by 50% using 3 simple habits. In business, you need to find a way to stand out from the competition and it can be as simple as providing the best products and services out there. Figuring out can take a while, but it's important to the livelihood to your business. With the lower-than-expected acquisition and operating costs, very light business jets are competing head-to-head with high-performance, single-engine turboprops. Save my name, email, and website in this browser for the next time I comment. Threads 586 Messages 11.9K. Congratulations Max on all of your accomplishments. Thanks to this, at a young age, he decided to grow up to become a pilot. Max also worked as a pilot for Performance Flight. Max also watched the flight simulation streams online and this also helped him. I honestly didnt know if Id ever fly again., It took me about six months to get my head around it and realize I wasnt going to settle for being a weekend pilot not that theres anything wrong with that but it wasnt enough for me, he added. My father made sure to deliver on what he promised and then some. Click the "About Me" button to get to know my story and see a short video about why I choose to fly Textron Aircraft. For behind the scenes actions follow me on instagram @citationmax1 and subscribe to my YouTube channel "Citation Max" to never miss a video. The Cessna CitationJet/CJ/M2 (also known as the Model 525) are a series of light business jets built by Cessna, and are part of the Citation family.Launched in October 1989, the first flight of the Model 525 was on April 29, 1991. Hi Max Some of it is from crusty old pilots who dont think hes a real professional pilot since he didnt pay his dues or something. That way, he was able to turn more profit by minimizing his overhead costs he built relationships with suppliers so he could get items on short notice and at a discount since he was a regular. It was a client-owned CJ, and they wanted a co-pilot to help with the radios and all. Our experts choose the best products and services to help make smart decisions with your money (here's how). In fact, my preference is always flying as a crew with another experienced pilot, he says. "I never in a million years thought that I would ever be flying a Citation," he says. Other than speeds on his self-brief and taxiing blind without his bleeds on, this guy seems pretty solidup to about min 10. I loved flying. Introduction- Jeb Brooks was born on 28 March in Greensboro, Read more, Andrew Davidson is a popular outdoorsman and YouTuber. I pretty much dislike anyone who is under 50 and flies their own private jet. I dont know how many hours I spent in my room imagining I was flying the world, he said. I see that he flys the TBM a lot but does he have passengers on these flights on is he just repositioning or delivering new planes for new customers? My name is Max and I hope you enjoyed the above video. Even on the flights where he is seemingly alone you can see cuts to where there is 4-5 people in the back. Cessna believed that a substantial market still existed for a light 4-5 passenger jet with low operating costs, docile flying qualities, and the ability to operate from short runways usable by light piston twins, a formula that had made the Citation I successful. When I was four, my mom says Id sit in our garden and watch the planes landing at Heathrow. Seems like a nice life. To help lower his overhead costs, my dad kept his inventory low. Not on Robinhood? I shrunk the margins to fit a Mustang, but same paint scheme and colors. But I believe that if you start to work towards your dream, people will help you. Max is tall at 64 and enjoys flying aircraft. Hi Max, I am 66 and live in Queensland Australia. These are the strong points from Textron Aviation and their products, and this is why we choose them.. Max you are incredible. Introduction-. Advertising (e.g. About Me Premier 1 Driver & Citation Max. While that was indeed a break for young Maxs career, he says the true turning point was when he was offered the right seat for a flight in a Citation. He used Sheppard Air to prepare for the written exam and he recommends this. He eventually landed big contracts with local colleges because he was personable, got their products on time and made sure it was of the highest quality. No, like they said in the old Smith Barney commercials, He earned it.. CitationMax is Max Weldon's channel, who likewise started as a young pilot. Hes a numbers guy, and the CJ3+ just adds up to be everything we need., I started my YouTube channel when I began taking flying lessons. I appreciate your showing the capability of glass but I had Jeppesen IFR paper binders & VFR sectionals. Log In. IBIS World estimates that men's sales online accounted for . Business aviation insights, resources and stories, Privacy Policy for Customers and Potential Customers. Each aircraft tells its own story. These are not your average mom and . Great videos and a great inspirational guy for younger adults to aspire to. Citationmax.com Reviews & Complaints (1) Bad 0% Poor 0% Average 100% Great 0% Excellent 0%. Looks like he moves business executives around. I started learning to fly when I was about 27, but found that it was too expensive for me. Jealousy is an ugly thing. Press question mark to learn the rest of the keyboard shortcuts, CFI CE-500/525s HS-125(SIC) CL-600(SIC) sUAS, ATP CFII CE-500/525/560XL/680 G-IV (KSNA). Learning that cannabis will be legalized, Joseph, a failed entrepreneur, decides to transform, with the help of his family and friends, the kosher butcher shop of his father and open the first marijuana coffeeshop in France. Actual Instrument 210 . When we got back to the plane, the Captain handed me the blue gloves and said, Welcome to the glamorous world of corporate aviation, Max says. [7], As of June 2017, 2,000 of all variants had been delivered, with five million hours flown.[2]. After only six months and 250 hours of flying the M2, we upgraded to a new Citation CJ3+. https://www.randolphusa.com/products/aviator-matte-chrome?variant=32890661404812My channel has no affiliation with Textron Aviation or any Textron Aviation product.Questions? Having flown Cessna aircraft for many years, including a twin-engine 303 and 414, Eugen moved to a Mustang jet in 2013. But, before we get too far ahead, lets go back to where it all started. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. P. Browse. 2023 Textron Aviation Inc. All rights reserved. Eugen also developed a passion for aviation as a young man and as a 16-year-old he helped a friend rebuild two crashed Dornier Do 28 twin-engine utility aircraft into one airplane that could fly again. Promoting aviation to inspire the next generation of pilots and enthusiasts. citationmax hasn't streamed recently. Dale Smith has been a commercial, private and business aviation marketing and media communications specialist for nearly 40 years. There are certainly no plans to change aircraft. Contact Dale at dalesmith206@comcast.net. Written by Dale Smith Required fields are marked *. Your life journey inspires anyone that dreams of becoming a pilot! But when he started his airborne adventure, he had no idea hed end up where he is. As a small business this was crucial because he was competing against larger companies that also sold the same things he did. What will the future bring for Eugen and Patrick? Max grew up near the Heathrow arrival path in London and watching planes flying was his favourite pastime. It is important to remember that a family business will only prosper if a family serves a . By June 2017, 2,000 of all variants had been delivered. Check out citationmax stream schedule, and set reminders so you don't miss out! Powered by two 1,900lbf (8.5kN) Williams FJ44s, the 10,000lb (4,500kg) aircraft has a trailing link undercarriage for smooth landings, and can be flown by a single pilot. While the flight to Cincinnati was educational, the real lesson came after they landed. Initially, his mother wasnt convinced with him attending the flight school to learn flying aircraft because she feared for his safety while flying. He used to have a Vision Jet. There were always new types of products available and customers demanded faster and better products constantly. Register your airplane using a LLC and have the LLC controlled by your lawyer. The Citation jet line has been incredibly reliable and economical to run, and the clients just love them., Economy, airport performance, maintenance and parts availability. 12 Comments. I was hooked after my first flight and immediately started building hours in the Cirrus SR20/22 and eventually the Diamond DA42. It makes us all very happy., When my dad is not using the airplane for business, my mom (CitationMom) flies with me in support of her animal rescue efforts, Max said proudly. My dad became an entrepreneur when I was in my early teens, owning a wholesale computer parts shop. I started in a Piper Cub, then many Pipers & Cessnas as a sales engineer. In this video, Premier 1 Driver and I shoot an IFR approach into Oshkosh on the way into EAA Airventure 2019. To better compete with newer jets, Cessna also wanted to eliminate the step in the center aisle of the earlier Citations, created by the spar passing through the cabin. I had been pestering my mom to let me take lessons. Digital Strategist and Growth Hacking Specialist worked for both startups & big brands, helped them to build a strong brand presence and achieve growth. CitationMax flies for his family's business. I lived thru 1228 hours of flight experience over 23 years and love learning anew from your videos. In addition to repositioning flights, he has posted flights where to he takes aircraft for maintenance, cleaning, or to n airshow. My YouTube channel gives me that connection.. [3], Development of the CitationJet was prompted by the 1985 discontinuation of the Citation I, a reaction to the increasing price of its Pratt & Whitney JT15D-1 engines, which rendered it uncompetitive with its larger straight wing Citation stablemates. Many or all of the offers on this site are from companies from which Insider receives compensation (for a full list. I love writing the inspiring success stories of people so as to inspire you and help you become successful in life. As I started to fly the airplane and get more and more excited about being a jet pilot for the first time, and saw all the other airplanes on the market that were new, I decided it was time to think about a refresh so I could feel like I was flying a brand-new plane. He has more than two million subscribers on his eponymous YouTube channel. My passion is aviationand I'm a commercialsingleandmultienginerated ATP withover 2,000hours of flight time. The Cessna CitationJet/CJ/M2 (also known as the Model 525) are a series of light business jets built by Cessna, and are part of the Citation family. Log In. Sure, like most parents, his mother and father have been very supportive of his dream. Get the latest tips you need to manage your money delivered to you biweekly. Launched in October 1989, the first flight of the Model 525 was on April 29, 1991. In February 2022 I accepted a pilot position flying KA200 for Great Plains Communication. It takes a lot of effort to research and produce content. Can be downright miserable if youre not. Cross Country 1700. Its really the airplane we should have gotten in the first place, Max says. He only bought products when customers put in an order. "It's been a dream of mine since I was a little kid.". You see some negativity in the YouTube remarks. Hope you all Enjoy the video! Use left/right arrows to navigate the slideshow or swipe left/right if using a mobile device, choosing a selection results in a full page refresh, press the space key then arrow keys to make a selection. aircrafts is not a word. Its a fantastic jet, significantly quieter inside than the propeller planes I flew, and weve never had any issues that couldnt be easily resolved. : https://citationmax.com/collections/allRoute KBUR OROSZ2 COREZ MAKRS WIGGL KMRYConnect with MeInstagram: https://www.instagram.com/citationmax1Twitch: http://twitch.tv/citationmaxDiscord: https://discord.gg/BfBghNMhttps://citationmax.com/https://www.powersetva.com/All proceeds from shirt sales go directly to the Animal Rescue Aid \"forgotten-shelters-program\" and The Grey Muzzle Organization to donate beds to senior dogs in shelters. It wasnt that I didnt long to, but for some reason, maybe lack of confidence, felt that it was out of my reach. Max grew up with animals and much like his mother, he too is a dog lover and they have animal sanctuaries in the United States. He would spend his days learning about new products, figuring out which ones might appeal to his customers, and building relationships with his suppliers. His father runs a family business. Max didn't hold anything back and shared a lot of the ups and some downs in his aviation journey. Home. The original CitationJet model has been updated into the CJ1/CJ1+/M2 variants; additionally, the CJ1 was stretched into the CJ2/CJ2+ which was built between 2000 and 2016. Total 2200. I didnt need a type rating, he explained. I bought my 2007 Mustang in 2018. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); This site uses Akismet to reduce spam. Creative services for local advertisements) Agents (e.g. If my mother hadn't found it and asked him about it, he would have essentially given out all that inventory for free. So, I put the blue gloves on and dove in. And a new video of Caden behind the wheel of a Cessna Citation M2 jet -- his father at his side -- has gained the attention of the nation, going viral with over 18,000 views on YouTube alone. [1] The aircraft met its initial design goal: its normal cruise speed was 29kn (33mph; 54km/h) faster than that of the Citation I, and it outperformed that aircraft in all other significant metrics except maximum payload and approach noise, despite having 600lbf (2.7kN) less total engine thrust. I remember there were a few times he worked late because he had to switch suppliers to get better products or pack a shipment to customers when his vendors didn't deliver them on time. Real Estate Agency) Agritourism. Vision jet was a little bit loud for his father and so he had to wear a headset. Max studied Political Science from The New School in New York City. In fact, until he landed his first job as a professional pilot, owning a private airplane was something his family had never considered. His journey landed him a five-star customer experience and a class-leading aircraft. Corporate flying. What is Steveo1kinevos job? 3. Excellent videos. Must be a relative, gotta introduce myself. Often overlooked, family business is an important topic as it constitutes a significant segment of the economy in the US and an even larger proportion of the global economy . As their lonepassenger deplaned, he leaned in the cockpit and said that he had clogged the aircrafts flushing toilet. Eugen inspired Patrick to start flying and Patrick secured his solo license with the aircraft at the age of 19. Hi James, thanks a lot for your suggestion, I have made the corrections. The maximum speed of the Citation X is 604 mph, but with slower climb, cruise and descending speeds it is more likely to average 483 mph which would equate to an average cost per mile of . Forgot your password? I then made the leap over to jets when I started flying the Cirrus Vision Jet and the Citation M2. Max Weldon was born on 4 October 1996 in London, England, United Kingdom. 2023 Textron Aviation Inc. All rights reserved. He also shared the story behind N-number, N2RF. 2019 | Maturity Rating: TV-MA | 3 Seasons | TV Comedies. [1][5] The cockpit side windows are slightly smaller than those on earlier Citations to lessen interior temperature differences between the cockpit and the main cabin. New comments cannot be posted and votes cannot be cast. Read more, Jeb Brooks is a popular travel YouTuber. My mom was so sick of the mess that she would bring me and my sister to his office and organize some of his paperwork when she needed to update his bookkeeping. At 18, Max received his Private Pilot License (PPL) within 40 hours and later, he also received his Jet Type Ratings. He joined the company as a sales representative for the McNeil Pharmaceutical division in 1971 and eventually became the head . Thank goodness I found it on Bing. The management company was hugely pro-Cessna, and my dad liked that it was an American-owned company.. As much as I loved it, I never thought I would become a pilot. My father bought the business in the late 80s, which was an interesting time for the retail computer industry. Share with me in the comment section below. She wasnt comfortable with any of the Cessnas or Pipers she saw, he says. He decided it could make sense to have his own, professional-flown Vision Jet fordomestic travel, Max said. It is registered to an LLC out of an apartment on the upper east side. He knew other people who had airplanes, but he never understood the value they delivered until he got one.. Max explained that his fathers business requires that he make frequent trips to Bermuda. The ICAO aircraft type designator for the CJ3 models is C25B. My mom and dad are on the complete opposite ends of the spectrum when it comes to organization. He flew in Coach until he was 50 hes just not that kind of guy. Max pilots the planes which his father uses for business purposes and which his mother uses for animal and children charity purposes. We both love model aircraft, for example, explains Patrick. It's also a great transition tool for any pilots who move on from Bizjets to Commercial liners . It started 6 years ago and has 120 uploaded videos. Maxs first video to get viral and get millions of views is titled- Cirrus Vision Jet Departing Chicago OHare Airport (KORD). Its a pretty easy assumption that when people first meet Max Weldon, theyre possibly pleasantly surprised by his maturity, politeness and humble demeanor. Then when we got the M2, it became CitationMax., Flying is my life, and I love sharing my experiences with all of my subscribers. Create an account What can really suck is flying with a crew member you don't get along with because you will fly with him often and theres no real way out of it. Threads 235 (Wished I had cont) anyway, I played flight sim 98, fs2000, fsx and now am waiting for my xbox series x so I can play fs2020, this will be as lose as I get flying real planes. The CJ series are powered by two Williams FJ44 engines; the design uses the Citation II's forward fuselage with a new carry-through section wing and a T-tail. The ICAO aircraft type designator for the CJ2 models is C25A. I cant figure out what he is getting paid for. The Family Business: With Valarie Pettiford, Darrin Dewitt Henson, Sean Ringgold, Tami Roman. While Max had already amassed quite a bit of experience flying the various Cirrus aircraft and Citations for the management company, his aha moment as a professional pilot came when he went to FlightSafety in Wichita for his CE525 type rating with the S (Single-Pilot) endorsement. Feel free to leave me comments, and check out CitationMax's channel on Youtube. JavaScript is disabled. Without consistent communication, the business can fail. Whenever we would go through his piles of papers, we would find invoices he'd forget to pay or ones that customers owed him. I didn't watch the whole shebang. *CitationMax is not a Textron or Citation brand extension, just a guy named Max who is a huge fan of aviation and happens to fly a Citation*. 200K views, 3.5K likes, 203 loves, 31 comments, 168 shares, Facebook Watch Videos from Cessna: Getting ready to take flight with CitationMax on the new CJ4 Gen2. He also owns a website by name, CitationMax. The design was then further developed into the CJ3/CJ3+, built from December 2004 to present, and finally into the CJ4 which has been built since 2010. Thanks again for watching.MERCH LINK!!!! The Mustang is much easier to operate and more comfortable than aircraft I had flown before, says Eugen. Both the good and bad times with my father's business taught me some interesting lessons about money and business. The beginning of my freelance writing career, but they changed the way citationmax family business EAA Airventure 2019 ; says... Of all variants had been delivered introduce myself so, how are you by. Bookkeeping software when they come under siege the Duncans are an inspiration to us all, Thank you so!... With a cantilever wing, a sports complex in New York City if you register shout Papa every time flew... Day, the first flight and immediately started building hours in the late 80s, which was an time! Together or die separately % Average 100 % great 0 % Excellent 0 % Excellent 0 Excellent... You need to manage your money delivered to you biweekly 414, Eugen moved a. His journey landed him a five-star customer experience and to keep you logged in if start! T miss out and I hope you enjoyed the above video his channel, Max says Vision jet a... Mother and father have been very supportive of his dream s business jets competing... Using a LLC and have the LLC controlled by your lawyer first place, says... Companies that also sold the same things he did n't see these papers, he as. We both love Model aircraft, for example, explains Patrick ever be a. His favourite pastime attending the flight to Cincinnati was educational, the lesson... 2022 I accepted a pilot a sports complex in New York City garden and the... Jet in 2013 income by 50 % using 3 simple habits media communications specialist for nearly 40 years ago has! The same things he did n't see these papers, he had clogged the aircrafts flushing.. His safety while flying he flew in coach until he was competing against larger companies that also the... I would ever be flying a Citation, & quot ; he.., cleaning, or to n airshow boundaries is critical to establishing maintaining. Jet was a client-owned CJ, and they wanted a co-pilot to help make decisions... For local advertisements ) Agents ( e.g the next time I comment pilots who move on from Bizjets commercial! To us all, Thank you so much! help personalise content, tailor your experience and great! Citation, & quot ; he says help personalise content, tailor your experience and keep... 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