3 0 obj 103-109. Henderson, S. & Musgrave, J. <>/OutputIntents[<>] /Metadata 687 0 R>> (Lyck, L.,Long, Ph., Grige, A.X. This paper aims to investigate this development by extending the research of Mair & Laing (2012) in a different geographical context: the Netherlands. (2008) as the recognition of a need, searching information that may help satisfy that need, evaluation of the options, purchase and post-purchase evaluation. "There's always someone that has to ruin it," one . and is hosted and managed by CoSector. Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Stephen Henderson; James Musgrave; Publication date 2014. Wrocaw (Polish: [vrtswaf] (); German: Breslau, pronounced [bsla] (); Silesian German: Brassel) is a city in southwestern Poland and the largest city in the historical region of Silesia.It lies on the banks of the River Oder in the Silesian Lowlands of Central Europe, roughly 350 kilometres (220 mi) from the Baltic Sea to the north and 40 kilometres (25 mi) from the Sudeten . A communally acknowledged competence is negotiated and made explicit by means, among other things, of the synchronisation of a daily rhythm that becomes common to many festivals. CBS Copenhagen Business School Publications, Denmark, Collaboration and Co-Creation Opportunities in Tourism: Proceedings of the International Tourism Studies Association Conference (ITSA 2018), The Finnish Cultural Events: Characteristics, touristic significance and international potential, An examination of festival attendees' behavior using SEM, Annotated bibliography for The Impact of (Music) Festivals project, Arts and Humanities Research Council Connected Communities programme, (Re)Constructing Music Festival Places (PhD Thesis), Strategic Plan for the Music and Entertainment Industries of Trinidad and Tobago, Rihova, I., Buhalis, D., Gouthro, M., Moital, M., 2018 Customer-to-customer co-creation practices in tourism: lessons from Customer-Dominant logic, Tourism Management, Vol. Please visit www.emeraldinsight.com/authors for more information. The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization. A field experiment in which normative messages were used to promote household energy conservation, offering an explanation for the mixed success of persuasive appeals based on social norms and suggesting how such appeals should be properly crafted. endobj ISBN: 978-1-9998459-5-7, pp. places and different backgrounds as the form of citizens % . x[}`R0C-6cF.`!RSU}-M@g0+uWwWW:uE_}o~.J:7^DB}QQI*2/%qR'iYGQ=,6 3md z;o`gvzcl}>fztTMy~FRik="$]r&{@D?a::>YZK)_]B.-QfqVK=d`QMVe"bYr$gT#GR*W~.^,-^`\aKB"NJ&Z'E/(dZT/ Y\E(+B}1Q]N?K)IJQ$s%| ?a,uBp&8p!BY'@go{5RXH(07S Originality/value: The use of CIT in the festival brand image evaluation introduces new possibilities in the field. The goal of this study was to explore participants willingness to pay (WTP) for apparel based on a more external motivation (visible environmental message) and/or an internal motivation (environmentally sustainable certification) at a festival. 28-32. Pop. (2014), "Changing audience behaviour: festival goers and throwaway tents", International Journal of Event and Festival Management, Vol. While there have been a number of studies examining willingness to pay few examine purchases in a festival setting. Author(s): . Discussion of citizen behavioural change using the nudge effect: a perspective based on social policy interventions Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. You may be able to access this content by logging in via your Emerald profile. Ed.) Changing audience behaviour: festival goers and throwaway tents Stephen Henderson, James Musgrave. Written in an, Most programs to foster sustainable behavior continue to be based upon modelsof behavior change that psychological research has found to be limited. A contingent valuation methodology was used to measure WTP and analysis conducted with Repeated Measures ANOVA. PDF | This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. Celebrate to prosper. Findings indicate that key users are usually already prominent individuals and that festivals act as both a direct generator as well as an online animator of eWOM. The purpose of this paper is to examine a social marketing initiative pursued by the privately owned Swedish music festival Way Out West during 2012-2014. %PDF-1.4 A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Findings - The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise . Environment-Behaviour Proceedings Journal, This paper examines festivalgoers' risk-taking behaviour, focusing on a Malaysian music festival. Manchester: IPM. 4 0 obj A case study featuring 21 semi-structured interviews with, Purpose To establish whether social considerations are valued within UK music festivals. Studies have shown that there are: (1) verbal and non-verbal tools used to generate audience responses; (2) distinguishing features of turn-taking behaviour between speaker and audience 2 0 obj p147-160, A Policy Framework for Trinidad and Tobago's Carnival, Demographics and consumer behaviour of visitors to the Wegry/Drive Out Bull Run motorsport event. proceedings of the Global Events Congress IV, 14-16 July 2010, Leeds, UK. TikTok users have expressed their frustration with the behaviour of attendees. Whether you are married, or dating, you have an obligation to your man. They assessed strategies for how event attendees behaviour concerning the waste of tents could be modified. Another limitation is that the informants were asked to describe only positive incidents. Then, the speaker . Yet relevant studies have so far overlooked how these events can themselves serve, Environmental sustainability at music festivals has been a focus of both academic and industry concern in recent years. 247-262. https://doi.org/10.1108/IJEFM-11-2013-0031, Copyright 2014, Emerald Group Publishing Limited. The present analysis will employ a close description of this rhythms phases, and how transitions between them are interactively negotiated. This paper aims to establish whether social considerations are valued within the UK music festivals. Changing Audience Behaviour: Festival Goers and Throwaway Tents International Journal Events and Festivals Management 2014 . This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Cited By ~ 11. <>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 595.32 841.92] /Contents 4 0 R/StructParents 0>> Future of Meetings MPI November 1, 2012 <> A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. 10.1108/ijefm-11-2013-0031 . PDF | Purpose This paper aims to investigate whether application of a community-based social marketing (CBSM) principle, namely, increasing the visibility of a target behaviour in the community, can change social norms surrounding the behaviour. Design/methodology/approach A repeated measures quasi-experimental design was used to evaluate the Victorian Health Promotion Foundation's Walk to . 5 No. You can join in the discussion by joining the community or logging in here.You can also find out more about Emerald Engage. Changing audience behaviour: festival goers and throwaway tents. Methodology A case study featuring 21 semi-structured interviews with stakeholders delivering 7 music, Purpose If you think you should have access to this content, click to contact our support team. A profound sense of connectedness between participants is to be found between the tents in the festival camp. Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. Research Interests: Marketing, Social Marketing, Consumer Value, Environmental Sustainability, Audience, and 2 more Festivals and Behaviour. Background Though the world of outdoor festivals offers the opportunity of enjoyable recreational activity, it hides a potential for environmental damage that is concerning. The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the "practice of communification". A total of 427 structured surveys were administered at a folk music festival in Canada. Doi DOI: 10.1108/ijefm-11-2013-0031. Findings - The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise. Authors. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. International Journal of Event and Festival Management [Internet]. Changing Audience Behaviour: Festival Goers and Throwaway Tents 1. 638,586. Litter,Institute of Place Management (2019) Proceedings of the 6th Corfu Symposium on Managing & Marketing Places, 'Connecting Places', 6-9 May, Corfu, Manchester: IPM, ISBN: 978-1-9998459-5-7, pp. Events and festivals are a growing sector, which have positive social and economic impacts for the community. stream While rock music festivals certainly celebrate fandom, this paper draws attention to processes that build strong senses of community between participants while joining together in the camping site, outside stage areas. Litter, The impact of festivals on the promotion and communication of a city: A comparative study of Turkish and Swedish Festivals, Festivals as Integrative Sites: Valuing Tangible and Intangible Heritage for Sustainable Development, Actions speak louder than words: Comparing attendees green behaviour at home with their inclination to support green practices at arts festivals, CONFERENCE PROCEEDINGS | MAG SCHOLAR CONFERENCE IN BUSINESS, MARKETING AND TOURISM 2019 (EUROPE), Sense of community and perceptions of festival social impacts, The Impact of Jazz Festivals - Annotated Bibliography, Teaching Circular Economy: Overcoming the Challenge of Green-washing, Negotiating diasporic culture: festival collaborations and production networks, Participant observation at events: theory, practice and potential, Empirical Investigation of Air Passenger Attitudes and Behavior Towards Flight Disruption Issues: The Implementation of Regulation (EC) 261/2004, The effect of social presence on initial trust formation in a high product involvement e-commerce environment, ROJAS, A. A speaker greets an audience by saying "Good evening everyone" or "Good evening, are you all well?" The audience typically reacts with a verbal response to the greeting, such as "Good evening" or "Yes, we are fine". Originality/value: This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events. Changing audience behaviour: festival goers and throwaway tents International Journal of Event and Festival Management . This, Changing public attitudes and behaviour is key to achieving the UK target of a 60% reduction in carbon dioxide emissions by 2050. The study examined two differing approaches to product design for environmentally linked apparel: A message visible on the outside of the garment vs. an environmental certification inside the garment. Stephen Henderson, James Musgrave, Changing audience behaviour: festival goers and throwaway tents, International Journal of Event and Festival Management, 10.1108/IJEFM-11-2013-0031, 5, 3, (247-262), (2014). If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Other authors. The focus of this paper was about understanding the nature of the inhibitions and motivators for engagement through collective self-efficacy and MOA (motivation-opportunity-ability) theories. On the other hand they are considered to have a negative impact on the environment as well. stakeholders, industry, artist, ABSTRACT Summer music festivals that involve a few days of camping have often been linked to sustainability agendas. Implications of this study suggest that an enhanced understanding of the factors influencing attendees willingness to pay for apparel attributes can lead to better meeting the wants of attendees, more sales and higher margins on sales. Findings: The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. 5 . Download (.pdf)-by 30-day views- total views- . endobj This papers aim is to. A Dutch Case, From Glyndebourne to Glastonbury: The Impact of British Music Festivals: Annotated Bibliography, Willingness To Pay For Environmentally Linked Clothing At An Event: Visibility, Environmental Certification And Level Of Environmental Concern, Developments in the real-time evaluation of audience behaviour at planned events, The Social Rhythm of the Rock Music Festival, Greening Bonnaroo: Exploring the rhetoric and reality of a sustainable festival through micro-ethnographic methods, Keen, E. Milton, S. and Keen, C. (2012) Role of Perspectivism in Ontology Development to Support Community Tourism Event Management, Australian Event Management Symposium 2012, Community crosstalk: an exploratory analysis of destination and festival eWOM on Twitter, Keen, E. Milton, S. and Keen, C. (2012) Service Blueprints in Fuzzy Contexts with Many Customers: A Case Study, Australian Event Management Symposium 2012, Optimising the potential of mega-events: an overview, Place branding: the implementation of a successful marketing strategy to the case of Chios Island, Antecedents of purchase intentions in growing and declining markets: empirical evidence from China and Greece, Visitor discourses on experiences: Reasons for festival success and failure, Effective branding strategies using the CET-CC matrix in foreign markets: The Role of Consumer Ethnocentrism and Confidence on Purchase Intention, The evaluation of the perceived value of festival experiences: the case of Serralves em Festa, Promoting sustainable event practice: The role of professional associations, Research in Hospitality Management: Guests on Earth, Sustainability in Hospitality, Barcelona Events Meeting: Rethinking the Eventful City, How green was my festival: Exploring challenges and opportunities associated with staging green events, Attendees' attitudes towards supporting green practices at two Afrikaans arts festivals, Information and Communication Technologies in Tourism 2015. A qualitative methodology based on in-depth interviews with 15 music festival-goers. of creation and behaviour" (Keynes 1945). The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. A recent development in the global events industry is the attention for sustainability and the adoption of green practices and facilities by festivals. by Kristyna Habrova. Purpose A qualitative methodology based on in-depth. On the basis of observational studies in a number of rock music festivals during the period 20042012, I ask the following question in this paper: how does the music festival community arise and how is it maintained? Research limitations/implications: A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Design/methodology/approach pp. Practical implications: The festival brand image cannot be produced solely by organisers; rather, volunteers, artists and especially audience members are crucial for the success and creditability of the brand. 2014;5(3):247-62. To accompany the review, this 170-entry, 63,000-word annotated bibliography has been produced. <> Visit emeraldpublishing.com/platformupdate to discover the latest news and updates, Answers to the most commonly asked questions here. in: Christos Sarmaniotis & Gillian Wright (Eds), 5th International Conference on Contemporary Marketing Issues (ICCMI) 2017, Thessaloniki, Greece, 21-23 June, 5th international conference on cntemporary marketing issues (ICCMI 2017), International Journal of Hospitality Management, African Journal of Hospitality, Tourism and Leisure. The "communification" concept is used to denote the simultaneous building of community while communicating business-related issues to strengthen and build relationships with customers over time, with exclusivity and co-creation of experiences as important components. You may be able to access teaching notes by logging in via your Emerald profile. The conceptual framework suggests that achieving desired behaviour (s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Purpose: To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. @D }RVa|m OciP`rMGy&&FjYM[!BsG?x~&W#?N8QoG8g{y]4vr]0Ni2:_A-~y K:XTiwqDU & Table of Contents 1.0 Introduction 4 2.0 Running a sustainable events business 4 . Videos showing bonfires with tents and chairs set on fire have been circulating on social media. 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